Your best salespeople are often those who interact with the customer on a regular basis, yet have little to no sales experience or the inclination to help you market your business to your customer. Many of these folks may be engineers, project managers, or administrators who are on-site with your customers, or work with your customers regularly via phone. While they are good at what they do, they may be reluctant to either up-sell or discuss how your company can further help your clients, without sounding like a “used car salesman”.
Pinnacle can teach these employees the basic tools on how to recognize up-sell opportunities, market your company’s capabilities without feeling uncomfortable, and teach soft-sell techniques to further their benefit to your customers.
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